Programme

With contributions from some of the foremost IP thought leaders from the jurisdiction, alongside international experts, and case studies presented by those working at the cutting edge of IP value creation, IPBC India 2019 will offer attendees an invaluable chance to gain insights about global best practices.

The 2019 provisional programme is as follows:

  Go
  • Optional  Optional
  •  
  •  

    Included

    09:00  -  09:45
    Registration and coffee
    09:45  -  10:00
    Welcome and keynote address
    Keynote Speaker:
    10:00  -  11:15
    Session Group One
     

    Optional

    10:00  -  11:15
    IP analysis for strategic decision making
    Patent owners face a constant stream of important decision points. Identifying and examining key IP portfolio data can assist executives in making the right calls. Whether you are working with external service providers or mining your own data, there are important insights to be gleaned.

    • Right-sizing your portfolio
    • Identifying transaction opportunities
    • Steering future product development
    Moderator:
     Optional 
    10:00  -  11:15
    National issues, international practice
    The Indian government has taken proactive measures to drive a pro-IP, knowledge-driven economy. These efforts have a direct payback for domestic and international brands seeking to do business in the country, as well as providing the foundations for Indian companies eyeing international expansion.

    • Indian IP Office update: recent development and future focuses
    • India’s National IPR Policy: where we are and where we are going
    • Going international: laying the foundations for brand expansion overseas
    Moderator:
     Optional 
     

    Included

    11:15  -  11:45
    Networking break
    11:45  -  13:00
    Session Group Two
     

    Optional

    11:45  -  13:00
    Brand marketing in India: avoiding the pitfalls
    Indian consumers continue to be a key target for brands, yet reaching them effectively depends on a nuanced understanding of local advertising rules and practice. Failure to develop this knowledge can lead to costly, reputation-damaging missteps.

    • Working with brand ambassadors and celebrities: contractual must-haves
    • Playing by the rules: navigating online and offline advertising regulations
    • Franchising and licensing: brand monetisation in practice
     Optional 
    11:45  -  13:00
    Navigating licence disputes
    As the business of licensing becomes increasingly globalised, India has emerged as a key litigation forum. Patent owners and implementors alike need to know their options at every stage of a dispute.

    • FRAND jurisprudence in India and other key global jurisdictions
    • Alternatives to litigation – mediation and other win-win options
    • Getting to yes – techniques for staying on the right side of FRAND
    Moderator:
     Optional 
     

    Included

    13:00  -  14:15
    Networking lunch
     
    14:15  -  14:30
    Keynote address
    Keynote Speaker:
     

    Included

    14:30  -  15:45
    Session Group Three
     

    Optional

    14:30  -  15:45
    Debate: This house believes that the bar to patent eligibility in India is too high
    In areas including software and pharmaceuticals there is an active debate among stakeholders over whether patentability standards in India are properly calibrated to promote innovation, make India technologically competitive and deliver broad societal benefits. Experts on both sides of this question will present their best arguments in an exchange of views moderated by IAM, which will be followed by a vote on the motion by session attendees.
    Moderator:
     Optional 
    14:30  -  15:45
    Your online offensive and defensive playbook
    Your online offensive and defensive playbook
    Building, managing and protecting brand identity online requires a 360-degree approach – from establishing initial brand presence on key sites through to strategic enforcement against imposters and infringers, it is critical that digital stakeholders work together on both defensive and offensive tactics.

    • Creating a seamless multi-platform approach to brand reputation and protection
    • Navigating e-commerce and privacy rules: creating a compliant approach
    • Working with online marketplaces: best practice for collaborative enforcement
     Optional 
     

    Included

    15:45  -  16:15
    Networking break
    16:15  -  17:30
    Session Group Four
     

    Optional

    16:15  -  17:30
    Enforcement and litigation masterclass
    In this interactive session, a panel of international and domestic experts will discuss approaches to enforcement scenarios, exchanging best practice and shining a light on how to work effectively with partners.

    • Building for litigation success: from case preparation to appeals
    • Customs conundrums: evolving approaches as infringers adapt their tactics
    • Anti-counterfeiting efforts: working with enforcement authorities and investigators
    Moderator:
     Optional 
    16:15  -  17:30
    Running a 21st century IP function
    The modern-day IP department has transformed from a silo within the legal team to a function plugged into overall corporate strategy. To lead a group like that takes rare a mix of legal and business competencies. Top industry leaders share stories of how they brought their organisations to the cutting edge of in-house IP practice.

    • Communication with the board
    • Partnering with R&D units
    • Enabling collaboration with outside parties
     Optional 
Top