• Friday, April 28, 2017
    09:00  -  09:30
    Welcome address
    09:30  -  10:00
    The latest developments at the EPO and in Europe
    Keynote Speaker:
    10:00  -  11:15
    Outsiders looking-in and insiders looking-out
    Heavyweight IP leaders from foreign companies share views and concerns about Korean IP landscape; and a top Korean corporate IP head addresses the opportunities and challenges faced by Korean companies in other jurisdictions.
    11:15  -  11:45
    Networking break
    11:45  -  13:00
    Maximising value through competitive intelligence

    Efficient portfolio management and strategy creation mean using big data to make sense of the patent landscape, gauge risks and spot opportunities.

    • Advanced analytics

    • Identifying white space

    • Patenting outside your core products area

    13:00  -  14:45
    Lunch and networking break
    14:45  -  16:00
    Strategic IP management
    Why should IP management be placed high on the corporate agenda? This session will detail some of the benefits that IP management and value creation strategies can bring.

    • Highlighting portfolio weakness and strength

    • Measuring and communicating IP value

    • Harnessing internal management and external advisers

    16:00  -  16:30
    Networking break
    16:30  -  17:45
    IP highlights in Asia and beyond

    Across the world, major changes to patents are either taking place or on the way. This session will explore some of the key ones and explain the implications of them to Korean corporates.

    • The China challenges?

    • Implications of the Unified Patent Court

    • Trends and developments in the United States

    17:45  -  19:00
    Drinks reception