08:00  -  09:30
    Registration and networking
    09:30  -  09:45
    Welcome address
    09:45  -  10:45
    Building a best in class corporate IP function

    IP is one of the single most important assets a company can own. In this session, leading companies from Latin America and beyond will share the successes and failures faced when building brilliant in-house IP functions.

    • Defining success and what it looks like

    • Educating stakeholders on the importance of IP

    • Cooperating with patent offices and trade associations

    • Shifting from a protection focus to a business focus model

    • International treaties and their impacts on IP strategy

    10:45  -  11:15
    Networking break
    11:15  -  12:15
    Beyond patents: crafting a comprehensive IP strategy

    Patents are just one component of a full-circle approach to IP. Delve into effective strategies for managing trademarks, trade secrets and other invaluable IP assets.

    • Brand protection in Latin America and beyond

    • Trade secrets: how to identify and protect

    • Ensuring an integrated approach to IP strategy

    12:15  -  13:30
    Lunch break
    13:30  -  14:30
    Leveraging your IP portfolio

    Traditionally, IP has been reviewed as a cost centre with a focus on defence and securing freedom to operate. It can be used for so much more.

    • Driving collaborative deals through patents

    • IP-backed security and financing options

    • Win-win deals for the business

    14:30  -  15:30
    Inside IP transactions

    Ownership of IP gives you the ability to monetise assets through sales and licensing. The challenge is doing it both correctly and timely.

    • When to license and when to sell

    • Transaction tips from the field

    • Key issues in FRAND and licensing SEPs

    15:30  -  16:00
    Networking break
    16:00  -  16:30
    Fireside discussion
    16:30  -  17:30
    Turning local R&D into high-value IP

    Universities and local research institutions are a huge innovation engine. How best to work with these institutions and turn that inventive effort into commercial products requires fine-tuned IP processes.

    • Extracting the most out of technology transfer opportunities

    • Working effectively with local universities and research institutions

    • Leveraging invention into money-making innovation

    17:30  -  18:30
    Closing drinks reception