• Friday, April 20, 2018
    09:30  -  10:00
    Welcome and keynote address
    10:00  -  11:15
    Building a corporate IP function

    Whether you are a Shenzhen start-up or a global tech giant, having an agile and capable IP department is a key tool for staying competitive. Some of the IP industry’s leaders share their best practices

    • Creating in-house IP management structures
    • Communicating the business value of intellectual property
    • Benchmarking IP performance
    11:15  -  11:45
    Networking break
    11:45  -  13:00
    IP risk management

    It’s a dangerous world out there for tech companies – there are more patents than ever, and litigation is becoming less US-centric. To successfully tap markets outside China, companies need to play smart.

    • Gauging freedom to operate
    • Litigation threats at home and abroad
    • Overseas expansion hurdles
    13:00  -  14:00
    Networking lunch
    14:00  -  15:15
    Licensing in the 5G era

    Shenzhen is one of the global capitals of the Internet of Things. But more connectivity in more devices means an ever-increasing number of players in the licensing market. Some major licensors are adjusting their approach.

    • Negotiating a fair rate
    • New models in pool licensing
    • Comprehensive licence deals
    15:15  -  15:45
    Networking break
    15:45  -  17:00
    Portfolio growth models

    Most Chinese companies are looking to expand their patent holdings, especially overseas. There are a number of ways to get there, both inward and outward-looking.

    • Turning in-house innovation into assets
    • What to buy and when
    • Moving from quantity to quality
    17:00  -  19:00
    Cocktail reception