Maximising corporate IP value

Southeast Asia is a fascinating IP market that continues to grow at an unprecedented pace. Complexities abound, and rights holders need strategic knowledge to maximise their success in the region. 

Against this background, IAM held the third IPBC Southeast Asia in Singapore on February 21 2019. Run in conjunction with the inaugural Brand Strategy Southeast Asia, presented by World Trademark Review, the combined event was a huge success. 

Structured as a single, market-leading, one-day event, with a central registration, exhibition and networking area, the sessions were split into two dedicated streams: IPBC Southeast Asia – IAM’s focused IP value creation agenda – and Brand Strategy Southeast Asia – World Trademark Review’s detailed brand management programme. The IPBC and Brand Strategy sessions ran concurrently, with delegates able to switch between streams to match their interests. 

As the combination of two world-class programmes, IPBC Southeast Asia 2019 attracted an industry-led audience of over 200 senior executives from major IP owning corporates – both regional and international – as well as key figures from the research and governmental communities, for a packed day of high-level discussion, unrivalled networking and business opportunities. 

For more information on IPBC Southeast Asia 2020, and IAM’s other programmes around the region, please contact Kint Hui on +852 9169 1711 or khui@GlobeBMG.com.

  • When

  • Thursday, February 21, 2019
    08:00 - 17:00
    Malay Peninsula Time

  • Where

  • Singapore
    Singapore

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