• Friday, April 5, 2019
    08:45  -  09:30
    Registration and coffee
    09:30  -  10:00
    Welcome address and keynote speech
    10:00  -  11:15
    IP value creation masterclass

    Leading executives from global and Korean companies discuss how sound IP strategy can help to address business challenges in a fast-changing commercial environment.

    • Securing freedom to operate for lucrative product lines
    • Using IP to facilitate strategic collaboration
    • Challenges in the greater APAC region
    11:15  -  11:45
    Networking break
    11:45  -  13:00
    Managing global IP risk

    Corporate patent portfolios are becoming bigger and more geographically diverse, creating more obstacles than ever for Korean corporates. An effective risk management strategy must be informed by recent key court decisions from around the world.

    • Landmark mobile judgments in the United States and Europe
    • China – a new ‘Wild West’ for patent litigation
    • Dispute trends in new tech verticals
    • Introduction to recent Korean Patent Litigation System

    13:00  -  14:15
    Networking lunch
    14:15  -  15:30
    Executing smart IP transactions
    Korean companies and research institutions have become patent powerhouses. But large portfolios are costly to maintain, making strategic transactions an attractive option for under-utilised assets.

    • Starting an out-licensing programme
    • Tips for tech transfer
    • What to sell and when
    15:30  -  16:00
    Networking break
    16:00  -  17:15
    Effective portfolio management
    A successful patent portfolio strategy requires a deep knowledge of your organisation’s own assets and careful harmonisation with corporate goals. Understanding the prevailing technology trends is also a must.

    • Matching filing strategy to business strategy
    • Identifying valuable technology domains
    • Harnessing Big Data analytics
    17:15  -  18:15
    Cocktail reception