Programme


With contributions from some of the foremost IP thought leaders from the region, alongside international experts, and case studies presented by those working at the cutting edge of IP value creation, IPBC Southeast Asia 2018 will offer attendees an invaluable chance to gain insights about global best practices.

The 2018 provisional programme is as follows:

  • Friday, March 16, 2018
  •  
    08:15  -  09:00
    Registration
    09:00  -  09:15
    Welcome and keynote address
    Keynote Speaker:
    09:15  -  10:30
    What success looks like
    Building a successful corporate IP function requires both generating quality intellectual property and communicating its value throughout the business. Leading Southeast Asian companies and their multinational peers share lessons from every stage of their organisation’s growth.
    • Defining success in a Southeast Asian context
    • Benchmarking and goal setting best practices
    • Building an effective in-house team organically
    Moderator:
    10:30  -  11:00
    Networking break
    11:00  -  12:00
    Integrated IP strategy
    Patents are just one component of a full-circle approach to intellectual property. This session looks at effective strategies for managing trade secrets, trademarks and other valuable intellectual assets across a wide swathe of industries.
    • Brand protection in Southeast Asia and beyond
    • Identifying and protecting your trade secrets
    • Ensuring an integrated approach to IP strategy
    Moderator:
    12:00  -  13:15
    Lunch and networking break
    13:15  -  13:30
    Keynote address
    Speakers:
    13:30  -  14:30
    Know thyself

    The first step for any IP strategist is understanding what is in the portfolio, and how it lines up with the company’s research output and corporate goals.

    • Analysing your own portfolio for strengths and weaknesses
    • Understanding IP’s alignment with R&D and business objectives
    • Working with outside parties – new initiatives from regional governments

     

    Moderator:
    14:30  -  15:00
    Networking break
    15:00  -  16:00
    Bringing invention to market
    R&D activity is booming across the emerging markets of Southeast Asia. Turning that inventive effort into marketable commercial products requires carefully planned IP processes.
    • Identifying commercialisation opportunities at home and abroad
    • Collaboration, co-development and open innovation
    • When to invest internally and when to license out
    Moderator:
    16:00  -  16:30
    Networking break
    16:30  -  17:30
    Intellectual property for disruptors

    Southeast Asia is a hotbed for startup and SME activity. It is crucial that these enterprises look at IP from a very early stage to avoid business-critical issues down the line.

    • IP-driven collaboration between established players and SMEs
    • Top IP risks facing startup founders as their companies grow
    • Local government initiatives to encourage IP development in the sector
    Moderator:
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